- Verlag: Mcgraw-Hill Higher Education
- 2009
- 7th ed.
- Ausstattung/Bilder: 7th ed. 2009. XXXIV, 588 p. w. num. col. ill.
- Seitenzahl: 576
- McGraw-Hill International Editions
Business: A Changing WorldO. C. Ferrell
Geoffrey A. Hirt
Linda Ferrell
International Student EditionPart One: Business in a Changing World
Chapter 1: The Dynamics of Business and Economics
Appendix A Guidelines for the Development of the Business
Plan
Chapter 2: Business Ethics and Social Responsibility
Appendix B The Legal and Regulatory Environment
Chapter 3: Business in a Borderless World
Chapter 4: Managing Information Technology and E-Business
Part Two: Starting and Growing a Business
Chapter 5: Options for Organizing Business
Chapter 6: Small Business, Entrepreneurship, and Franchising
Part Three: Managing for Quality and Competitiveness
Chapter 7: The Nature of Management
Chapter 8: Organization, Teamwork, and Communication
Chapter 9: Managing Service and Manufacturing Operations
Part Four: Creating the Human Resource Advantage
Chapter 10: Motivating the Workforce
Chapter 11: Managing Human Resources
Appendix C Personal Career Plan
Part Five: Marketing: Developing Relationships
Chapter 12: Customer-Driven Marketing
Chapter 13: Dimensions of Marketing Strategy
Part Six: Financing the Enterprise
Chapter 14: Accounting and Financial Statements
Chapter 15: Money and the Financial System
Chapter 16: Financial Management and Securities Markets
Appendix D Personal Financial Planning
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